Web Development Brief

1 About the organisation

• organisation’s mission statement

• describe the services/products offered

2 Aims of this website

• what are the objectives of having a website

• what do you want the website to achieve (if applicable)

• budget allocation – how much have you allocated for the development

3 Target audience(s)

Be as specific as possible about who the target audiences are. Provide as accurate a breakdown of the demographics as possible

• gender

• age range

• location (state, national, international, rural, city)

• their level of experience using the Internet (if applicable)

4 Project management

Explain the management structure - who are the decision-makers, their respective roles, internal decision-making procedures.

5 Contents

• content scope – how many words, images, maps, minutes of video, audio etc

• content type - eg text, photos, audio, and their current format - eg digitised, hard copy

• Do you have the skills & resources available to carry out a content audit of your existing website?

• Provide an information design map showing all headings and sub-headings to be used in the site and how they relate to each other.

• Content maintenance: How is the content to be maintained after the launch eg via a content management system, editing software eg Macromedia’s Dreamweaver, Contribute or Microsoft’s Frontpage?

• Who will be responsible for generating content

• Can you provide any brand guidelines (preferably incorporating details on tone of voice, phraseology etc)?

• Do you have any corporate images, photography or videos?

• Can you provide your logo & corporate identity pack? Ideally in a vector format such as .eps, .pdf or .psd?

6 Functionality

Identify the functional elements that are to be included in the site. Describe in as much detail as possible how you envisage each function will work from the user’s perspective. Include the results or information you want and what tracking you want to be able to do when...