Place Marketing

Place (distribution)

The placement for distributing Gogoro Smartscooter is based on the potential customers who would like to try new products. The targeted customers are mainly the young citizens who work in the metropolitan city and need to ride a motorbike. Therefore, the best distribution venue for the SmartScooter will be the Australian main gateways, such as Sydney, Melbourne and Brisbane. The young citizens account for more than 25% of population in these major cities.

The distribution strategy of selling the SmartScooter would be exclusive distribution. There will be relatively limited number of outlets holding the rights to sell the products and the selling effort is crucial in this sector. The retail shops will be implemented near to the high reputation shopping mall within the city such as Westfield in Sydney city. The place has a higher opportunity to capture the targeted customers.

A direct marketing channel will be applied to bring the SmartScooter closer to the buyers. Personal marketing is the best way to sell the new products through the retail shops in the city fostering relationship marketing. The information can be captured through two-way communication between the salesperson and customers. Moreover, selling the SmartScooter through the online website is an alternative way to capture more customers in the world as well as mass distribution. International business will be stimulated to achieve more worldwide buyers and capture more customers' database in return.

The distribution of the GoStation hubs

The implementation of the GoStation hubs is a key success for the Gogoro. The SmartScooter user is willing to have the recharge station available city-wide in the metropolitan areas. At the very beginning, the station will be implemented on the existing gas stations. The consumers will be easily to recognize the nearest station that is familiar. In the very future, the hubs can be located anywhere plugged with a 220V electricity supply....