Mkt 421 Complete Class

MKT 421 Complete Class

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MKT 421 All discussion Questions Included

MKT 421 Favorite Brand Paper

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

 Identify a brand about which you are passionate.

 Explain a minimum of three reasons why you are passionate about this brand.

 Respond to the following questions:

 Is the company successful in building loyal customer relationships across different groups?

 Why or why not?

 Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

Format your paper consistent with APA guidelines.

MKT 421 Week 2 Marketing Mix Presentation

Select a company currently experiencing marketing changes.

Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:

• Each of the four P's should be addressed on its own slide.

• The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

• Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

MKT 421 Week 2 Personal Branding Plan Paper

Write a 750- to 1000-word paper that does the following:

• Summarizes your background and what makes you unique in a 1-paragraph elevator pitch

• Identifies 3 to 4 companies you want to work for, and an explanation as to why

• Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

Format your paper consistent with APA guidelines.

MKT 421 week 3 Strategy and...