Ford vs Chevy

Ford vs Chevrolet

Ford and Chevrolet (Chevy) are in the automotive industry and have been in completion for many years start back in 1908, both companies started in the state of Michigan and have been battling it out for profits, market share and hometown bragging rights. Ford was founded in the suburb of Dearborn, Michigan and Chevy was founded in Flint, Michigan.

Ford and Chevy both are good-producing sectors, they both manufacture automobiles that are similar but different.

They each have a mission statement, Ford’s mission statement “One Team, One Plan, One Goal.” Ford’s mission statement is defined to each part of the statement, One Team meaning people working together as a lean, global enterprise. One Plan meaning aggressively restructure to operate profitably at the current demand and changing model mix, developing new products our customers want and value, finance our plan and improve our balance sheet, and work together as one team. One Goal meaning an exciting viable Ford delivering profitable growth for all. Chevy’s mission statement is an unofficial statement “We win when the customer says we win.” Chevy has an unofficial mission statement but uses more of Five Principles to guide its business, Safety and Quality First, create long-life customers, innovate, deliver long-term investment value and make a positive difference.

Both Ford and Chevy are oligopoly competition, being that both companies supplies a large portion of the automotive industry. Being in the oligopolistic market these two companies compete with each other on styles of cars and trucks based on factors like price, mileage, and safety factors. Consumers research these factors to find the best fit for them.

In the automotive industry, brand loyalty means more than with most retail products. As long as I can remember it’s a “Ford vs Chevy” world, you’re on one side or the other and most often stay true to the brand. Ford has dominated in brand loyalty, bring back more consumers...