Flvs English 3 2.03 Assessment

02.03 Assignment Instructions

Analyze the effectiveness of advertisements based on the techniques used.

Complete the chart below by conducting an Internet search to locate advertisements. Use complete sentences for each of your responses.

The advertisements you choose may be written as documents, websites, video ads or audio/radio ads. Be sure to provide an Internet link to each of the advertisements you find.

Advertisement Chart |

|How does the ad use logos?|How does the ad use pathos?|How does the ad use ethos?|Does the ad seem effective to you? Explain your reasoning.|

Your favorite electronic device| The logo is used to represent the product and is also part of its design. | The ad shows pathos by introducing the main actor getting insulted but as he uses the product he becomes happier towards the end. | This ad uses ethos by establishing its credibility by using a celebrity such as Kevin Garnett. | It is very effective to me because not only does it target things I enjoy such as music, basketball, and the efficiency of the product versus others |

Internet link to the advertisement| https://www.youtube.com/watch?v=3yUj0Ta44DI&list=RD4Ttsx5squWg&index=2|

A vehicle you would like to own someday| “The most extreme gallado ever” | “As supercars go, this is about as unapologetic and unsubtle as it gets” | No ethos | This ad is not really effective because it doesn’t have et |

Internet link to the advertisement| http://pre00.deviantart.net/3fe8/th/pre/f/2012/282/1/6/lamborghini_gallardo_lp570_4_sts_ad_personam_by_l_johnson32-d5hahtn.jpg|

A food or beverage that seems healthy| Must be the honey | Heart-Healthy | Be Happy BEE Healthy | Yes this ad is effectiveness because it has all the three titles. |

Internet link to the advertisement| http://www.musictimes.com/articles/1254/20130904/nelly-collaborates-buzz-bee-honey-nut-cheerios-commercials-hey.htm|

An amusement park or vacation destination you would like to visit| “Lose...