The Stylish Report

SAMPLE REPORT: The ‘Stylish’ Report

i)

Look at the assignment instructions below

ii)

Now read the sample report. Read the accompanying comments on the side as you go.

iii) Is this is a well-written report in your view? Could it be improved in any way do you think?

ASSIGNMENT 2: The Stylish Report

Background

Colin Coif and Pamela Perm are the owners and operators of a hairdressing business Stylish

specialising in ‘high end’ quality hairdressing services. Currently they operate two salons in inner

Melbourne, one in Carlton and the other in South Melbourne. As a way of expanding their

business, the owners are considering opening a new salon in the Prahran area.

Your task

Prepare a business report for the owners investigating:

i)

ii)

the overall viability of establishing a salon in the Prahran area; and

key management and marketing issues that need to be considered in ensuring the success

and profitability of any proposed new outlet.

Your report should include analysis of both the Mega and Task environments (see Bartol et al.

2008). You will also need to undertake additional research using a variety of sources (eg.

hairdressing industry reports, relevant government regulations and local census data, the Yellow

Pages etc.).

The report should be approximately 2,500 words in length, excluding the Executive Summary and

List of references.

©Language and Learning Lab, FHEL, Swinburne

ASSIGNMENT 2

THE STYLISH REPORT

Executive Summary

Stylish is a hairdressing business that currently owns and operates two hairdressing salons in inner

Melbourne. The study investigated whether the opening of an additional salon in the Prahran area is a

viable option for the business. The study consisted of an analysis of both the Mega and Task

environments, and was based on information collected from a variety of sources: industry research

reports, local government reports, and census data. The conclusion drawn from the analysis is that in...