Apple

1. Apple always emphasize that they do not do any marketing research. How can Apple be able to predict what customers really want even when customers themselves do not know?

ANS: During an interview, Steve Job had mentioned that “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.” From the conversation, Steve Job had emphasized they had figure what the customers’ needs. Their marketing chief Phil Schiller had mentioned do not rely on the market research and product are accumulated by themselves. He though that there was no way to ask customers what are you looking for.

Apple just focuses on being innovation and bring good product to the market. For bringing good product, Apple is only focus on them and sells their best product and idea to the market in order to satisfy the customer need. The start point of apple create new product not fill the blank in the market, which is create the customer needs. What they are doing is produced the best product and make is be innovation, creative and also high class. Also, sailing product with their goals not to make money and focus on making good products.

2. Why and in what way is Apple able to drive the market?

ANS: The reason of Apple drive the market is because their products are innovation. They put their product as fashion with modern design. IPhone was designed for human being and their selling point is their own mobile system. The system was user-friendly and the Safari browser is another point. Safari is not just a browser. It's the mobile applications which are accessible via the browser. The functionality is splendid when it comes to the user interfaces for mobile apps made for the iPhone. The design is flawless just like the...