Pestel Analysis of Unclear Plant Project

Subject: Business Economic

Name: Wang Yiwen

Student ID: 201505029

Date: 2015/10/02

PESTEL Analysis Of Unclear Plant Project In China

PESTEL stands for political, economic, social, technological, environmental and legal factors affecting the business and it is widely considered to be one of the most effective analytical tools used to analysis the impacts of external factors to the program. The following is the PESTEL analysis for unclear generating electricity program:

Political factors: September 2013, Chinese President Xi Jinping proposed the initiative of build ‘the Silk Road Economic Belt and the 21st-Century Maritime Silk Road’. China has actively cooperation with the counties in Northeast Asia, Central Asia, South Asia and Southeast Asia in infrastructure construction, which are including the construction of transmission lines.

Economic factors: Under the pressure of high oil prices, there is an urgent need to develop other sources of energy. Compared to the traditional energy sources, each unit of unclear power has lower cost but higher efficiency. Further more, most countries along “one belt one road” are the countries whose nuclear power accounts less than 6 percent. We will have advantage on overseas market.

Social factors: China has large population, and industry and urbanization process developed rapidly, the requirement of energy growing fast.

But people more concerned about the safety of the nuclear plant, especially after the Fukushima nuclear accident. Therefore, it is important to rebuild the confidence of the nuclear power project among public.

Technological factors: The first unclear plant was constructed in 1984 and has been used in 1991. Until now there was already 8 unclear power plants have been used in China. The technology of nuclear use has been mature. We has a wealth of experience can use in the development of nuclear technology.

Environmental factors: The trend of global warming becomes...