Employee Retention in It Industry

Proceedings of the

Fourth National Conference on

EMERGING NEW TRENDS

IN MANAGERIAL EXCELLENCE

23rd & 24th March 2015

ENTIME-2015

Organized by

FACULTY OF BUSINESS ADMINISTRATION

SATHYABAMA UNIVERSITY

(Established under section 3 of the UGC Act 1956)

Jeppiaar Nagar, Rajiv Gandhi Salai, Chennai – 600114, Tamil Nadu.

Proceedings of the

Fourth National Conference on

EMERGING NEW TRENDS

IN MANAGERIAL EXCELLENCE

ISBN: 978-93-83409-07-5

Printed and Published by

© Sathyabama

University,

Chennai.

March 2015

Preface

We whole heartedly thank our Chancellor Dr. Col. Jeppiaar, for his initiative and motivation in convening

this conference “Emerging New Trends in Managerial Excellence”, ENTIME 2015, to benefit the research society.

We also thank the Directors, Dr. Marie Johnson and Dr. Maria Zeena Johnson for their valuable guidance in

conducting this Conference.

We are grateful to the Vice Chancellor, Dr. B. Sheela Rani, D e a n p ub li c a t i o n s a nd c o n fe r e n c e s, D r.

T.Sasipraba , Registrar Dr. S. S. Rau, and Controller of Examinations Dr. K. V. Narayanan for their

encouraging support in organizing this Conference.

The Conference provides a platform for research scholars to discuss recent developments in the various

functional areas of Management. We have received more than 500 papers from varied institutions like

University Of Madras, Alagappa University,Annamalai University, LIBA, Manonmaniam Sundaranar

University, Bharath University, Periyar Maniammai University, Bharathiar University, SCSVMV University,

Mc Varghese College Of Arts And Science Kottayam, Kerala, Sri Manakula Vinayagar, Engineering College,

Madagadipet, Puducherry, Maamallan Engg. College,,Ethiraj College For Women, Chennai, Jeppiaar

Engineering College, Madras Christian College, Vels University, Ramakrishna Mission Vivekananda College,

R.K.M. Vivekananada College, Patrician College Of Arts And Science,Alpha Arts And Science College.etc.,...