Consumer and Market Insights: Wine Market in China

Dec., 29, 2015, Mumbai, India: Market Reports on China presents the report, on “Consumer and Market Insights: Wine Market in China”. Many young adults want to experience exotic and foreign products, such as wine, while older consumers prefer local and traditional alcoholic beverages

Summary

The Chinese Wine market is rapidly growing due to continued consumer demand for high-quality, affordable and complex wines. China is now an important wine producing nation; however, very few brands export wine to other countries. Additionally, both domestic and foreign wine consumption is increasing, driven primarily by young adults, which will aid high growth rates for the forecast period. "http://www.marketreportsonchina.com/food-beverages-market-research-reports-20214/consumer-insights-wine-china.html"

Key Findings

China is the second largest wine consuming nation in the world and one of the top wine producers in terms of volume

Chinese consumers perceive wine to be a healthy alcoholic drink because it is seen as natural. This is especially true when compared to other alcoholic drinks such as beer, vodka, or Baijiu

Most wine consumers in China are young adults; this is driven by greater sophistication, increased disposable income, and heightened awareness of foreign cultures. Many young adults want to experience exotic and foreign products, such as wine, while older consumers prefer local and traditional alcoholic beverages

Synopsis

The Consumer and Market Insights: Wine Market in China report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

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