Spirits Market in Indonesia Market 2014 Size, Share, Trends and Forecast 2014

The Indonesian Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Specialty Spirits category will have the largest volume share while Tequila and Mezcal will be the fastest growing category during 2014-2019. While price and affordability is important to the majority of Indonesian consumers, recent economic growth has led to an increase in the purchasing power of middle class consumers and they are willing to spend on Spirits, predominantly imported Spirits that offer a rewarding taste experience. However, surging prices for imported Spirits due to increased tariff rates may lead to illicit Spirits consumption in the country resulting in intensifying competition among international brands

Key Findings

The Specialty Spirits category accounted for 88.5% of the Indonesian Spirits market in 2014.

The Tequila and Mezcal category is forecast to register the fastest growth in value terms during 2014-2019 while the Whiskey category will gain maximum market share in value terms during 2014-2019.

On-Trade sales have the largest distribution share in the Indonesian Spirits market.

Glass is the only packaging material that is used in the Spirits market in Indonesia.

Martell, Bols and Bacardi are the preferred brands in the Sprits market in Indonesia.

Consuming Spirits or cocktails in Indonesia is expensive as the majority of Spirits are imported and carry large tariffs, which makes it a premium and luxury lifestyle product.

The young, affluent Indonesians are less value conscious and try new variants and are seen to be preferring fruity flavors in Liqueurs and Vodka which can be enjoyed in social gatherings.

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What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy,...