Marketing Paper

Dassault Falcon Jet- APRO Marketing Plan Research Paper

Mario Zamudio

Embry Riddle Aeronautical University.

Executive Summary/Abstract

Dassault Falcon Jet is the world leader in the integration of complex, advanced, and innovative airborne systems. Their presence is felt in over 80 countries and across five continents. As Dassault Falcon Jet strives to remain at the top of the aviation world they continue to explore all aspects of the aviation industry. The current production line includes a full line of Falcon business jets, the Rafale fighter jet, and nEUROn UCAV (Unmanned Combat Air Vehicle). Dassault employs over 12000 people, having assembly and production plants in both France and the United States. One such production/repair facility is APRO (Aero Precision Repair and Overhaul).

APRO is a direct subsidiary company of Dassault Falcon Jet Corp and Messier-Bugatti-Dowty and is one of the leading MRO repair stations for Dassault’s line of business jets. APRO began operations in 1989 and specializes in O.E.M repairs and overhauls for landing gear, hydraulic components, flight controls, and accessory components. APRO's expertise and high quality standards have allowed for the company to reach out and take in other customers such as Piaggio, Sikorsky, and Embraer. APRO has also ventured into the military sector to provide repair service on Dauphine HH-65 helicopters for the US Coast Guard as well as the McDonnell Douglas F-15. 

Under the guidance of Dassault Falcon Jet, APRO has become a big time player in the repair and overhaul market. With a 40,000 square foot facility and a skilled workforce, APRO has the space and manpower to provide top service to customers. Being a direct subsidiary of Dassault has its advantages when it comes to customers picking a company that they can trust to maintain vital components of their expensive aircraft.

Positioning Statement

APRO employs a “more for the same” strategy to position their service in the market....