Defining Marketing Paper

Defining Marketing Paper

Frederick D. Mills-Pitts

August 15, 2013

MKT/421

Deborah Angus

Ads, discounting, markdowns, incentives, coupons, commercials, and radio spots are all forms of marketing. During the early years of marketing radio and print was the most efficient way to reach consumers today, markets are targeted through TV, mobile, and the most commonly used internet. What is marketing? When one is asked to deliver a sound definition of marketing answers are clouded with what an individual believes to be his or hers own version of marketing. In the paper the writer will first, include a personal definition of marketing and two definitions form other sources. Second, explain the importance of marketing in organizational success, based on these definitions and finally, provide at least three examples from the business world to support the explanations given.

Marketing involves determining a need not being met and developing a strategy to produce a good, service, or product, to fulfill a need. In doing so a marketing manager must be involved in the research and development, the pricing, place and ultimately the promotion of the product. Of course the goal of marketing is to sell a good, service or product most of the time for a profit, but the key is to have the firms’ customers’ activity—buying, impact the business positively—profit. The secret of marketing can be debated, some see it as manipulation or some see it as a divine ability; a successful marketing manager is one who can provide a service, good, and or product for a need that a consumer does not know existed and while providing, does it so well that new and previous consumers will buy and continue to buy. A firm wants to build a reputation so, that when the firm’s name is stamped on a product, service or good a high level of value and or quality is associated. Marketing can be defined as the performance of activities that seek to accomplish an organization’s objectives by anticipating...