Apple Case Study

FINAL EXAM

2015

MGMT 621 Strategic Management

(PLEASE PRINT YOUR DETAILS IN CAPITAL LETTERS)

Course Code: | MGMT 621 |

Course Title: | Strategic Management |

Student ID: | 15AUG273MBABF |

Name: | Sheanella Miranda |

Duration: | 6 December 2015 – 12 December 2015 (7 days) |

For this exam, the students are authorized to use only an English Paper Dictionary:

Indication of exam components:

(Completed by professor)

Part A - 30 Points Total | Essay Questions |

Part B - 25 Points Total | Case Study |

Total points 55 | Achieved : |

| Final Grade: |

INSTRUCTIONS

Read the questions carefully and then answer any 3 questions from Part A and 5questions in Part B.

You are advised to use the marks allocated to each question as a guide to the time to allocate to the question and the length of response.

Ensure that your name and student number are written correctly on the examination script book.

Submission deadline :- Submit before 12th December ,2015 .

Submissions email to :- mba@gbsge.com (only this email answer scripts will be accepted and not to any other email id ).

PART A

Descriptive Questions

Choose 3 out of the 6 below essay questions to answer. Be sure to provide complete answers to the questions. (Total: 30-points)

Question 1 (10 Marks)

1.1 What is a strategic decision and what are its three characteristics?

1.2 Briefly describe the Mintzberg’s and Quinn modes of Strategic decision making.

1.3 Explain the strategic decision process.

Question 2 (10 Marks)

Answer the following questions from the perspective of Porter’s industry analysis diagram -

2.1 When do suppliers have a stronger bargaining power? State at least 3 reasons.

2.2 When do consumers have a stronger bargaining power? State at least 3 reasons.

2.3 Is Pepsi Cola a substitute for Coca-Cola? Justify your answer

Question 3 (10 Marks)

Explain in details Porter’s...