Failure Change Analysis

Failure Analysis/Change Strategy

Every startup company can either become successful or falter and fail. Analyzing the business is important since there is no design of how the company will function right away. Team B analyzed one successful business, and one failed business venture from the last five years. Team B chose similar baby food companies Petite Palate and Plum Organics, which are striving to provide natural and healthy baby food for its customers. In this paper, the topic is the analysis of the two organizations, the roles leadership and management had in each company’s failure or success, and the steps to implement organizational change to prevent failure.

The Organizations

Petite Palate has created a vision to teach and help parents cook and provide healthy organic choices for kids. Their mission statement is “providing fresh, organic, superior tasting meals for infants and toddlers that are packed full of wholesome nutrients” (Petite Palate, 2010, para. 3). Petite Palate believes if children are taught to eat better from the beginning better choices occur throughout their life. “If presented as early as possible, children will grow up with better eating habits, reducing the incidence of child obesity and some health problems” (Petite Palate, 2010, para. 5). The benefits of this organization are that they are creating healthy food but also trying to teach and expand the knowledge of parents for them to help children make better choices at a younger age.

Plum Organics mission statement is to get the very best baby food to the little ones from the very first bite. (Schultz, 2013) Their vision depends on nourishing little ones as well as fight childhood hunger. They are a B-corporation. “B Corp certification allows us to hold ourselves to a higher standard, to demonstrate our values externally, and to be a part of a movement redefining the economy as a tool for positive social and environmental change” (B Corporation, 2015).

Business Failure...