Change Analysis - Images of Change

Change Analysis - Images of Change

Lisa Borbon

Chamberlain

Managing Organizational Change

HRM 587

Professor Smith

January 17, 2014

Change Analysis - Images of Change

There were 2 major changes for the companies to overcome. The first was their corporate culture and the other was the way they created movies.

The leap from hand drawing animation to the computer generated animation. This change in the industry has brought about great cost savings to the various companies that use this technique, it has also helped in creating 3D effects giving viewers a more larger than life experience while watching the animation movies. The animation industry was revolutionizing and Disney needed to change with it. The last 44 of the 47 movies which had won the Oscars for visual effects had used the latest animation software (Alacer, Collis, & Furey, 2010, p. 460). By acquiring Pixar, not only would Disney get one of the best animation studios in the world, it would also help it reduce its cost as they would not have to pay various fees to Pixar to acquire the smash hits that they have produced. Therefore, Disney would stand to easily increase their average box office collections of its movies by acquiring Pixar. The best advantage, or change to speak of with this merger was the in respect to the human resource that Pixar would bring along. Bringing both Steve Jobs and John Lasseter into Disney’s fold would be like bringing back Walt himself. Many industry observers stated that the move would transform Disney into the studio of the 1930s – a “boutique” that was “unencumbered by a large bureaucratic apparatus” (Alacer, Collis, & Furey, 2010, p. 464). This big risk of two very different cultures was a large concerns from both parties involved. Pixar operated on 3 basic principles. First was that everyone had the freedom to communicate with anyone. Second, everyone was made to feel safe to offer ideas. And thirdly, the company vowed to stay close to...