Gba 490 Grading Rubic

GBA 490 Written Case Rubric – Houston

Name:_____________

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Executive Summary (40%)

Class Section:________

Grade:_____ ____

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Industry Analysis ....................................................................................................................................1 2 3 4 5

Company Overview ................................................................................................................................1 2 3 4 5

Strategic Issues .......................................................................................................................1 2 3 4 5 6 7 8 9 10

Options .....................................................................................................................................................1 2 3 4 5

Recommendation.....................................................................................................................................1 2 3 4 5

Implementation Plan ..............................................................................................................................1 2 3 4 5

Justifications based on Analysis ............................................................................................................1 2 3 4 5

Writing Style and Proficiency1 .......................................................................................................... Pass / Fail

Industry and Competitive Analysis (25%)

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Dominant Economic Characteristics ....................................................................................................1 2 3 4 5

PESTEL Analysis ....................................................................................................................................1 2 3 4 5

Five Forces Analysis ..............................................................................................................................1 2 3 4 5

Driving Forces...