Organic Oil

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Category: Business and Industry

Date Submitted: 02/28/2016 11:35 AM

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The assignment of the week is to think and define the product/ service you plan to market.

Section 1: Your Product or service. Describe your product/service.

(Use the Internet, library, directories, and any secondary resources related to your product-market and industry. Retain all information needed for your bibliography)

Answer:

I am planning to Introduce a new Oil Product to the market named under “Organic Olive Oil”.

But before introducing the Product, I have arranged a team which describes and market the Product. Below is the description of the product.

Product Description:

Organic Olive Oil is defined as oil which is made from the fruit of an olive tree. There are various versions of the oil that was created. Some of the versions of olive oil are extra virgin, virgin, ordinary virgin, and refined just to name a few. There are a lot of different countries where the oil is created, marketed and sold. Each oil is given a harvest date. The harvest date is created because with some of the oils are created; the oil sits for years prior to it being bottled for distribution to be sold. In a lot of cases, the oil is actually old, even though it is being marketed as a new one. Organic Olive Oil is produced from Olive crops that have been grown naturally without the use of any pesticides, fertilizers and other organic compounds. The organic olive oil offers more healthy options for an increasingly health cautious population around the world.

Organic Foods is focusing on organic olive oil since the market has food consumer market is considering organic products more and more each day. Consumers are more likely to buy an organic product if the price is close to the non-organic version of the product. The main reason is the increasing awareness by consumer about the possible negatives of non-organic products. The increasing use of pesticides and fertilizers on crops, and the scientifically modified seeds for the crops are not resulting in the natural taste of...