Consumer and Market Insights: Make-Up in Turkey

March 31st 2016 Mumbai, India: Bharatbook.com announces a report on “ Consumer and Market Insights: Make-Up in Turkey ”. The Eye Make-up category has the largest volume share and is also projected to witness fastest growth among all categories during 2015-2020.

Summary

Turkey’s Make-up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Eye Make-up category has the largest volume share and is also projected to witness fastest growth among all categories during 2015-2020. Image conscious Turkish women seek Make-up products that hide imperfections on the skin and offer a “perfect” look.

Key Findings

• Of the four categories analyzed, Eye Make-Up will be the largest as well as fastest growing value category, registering a CAGR of 9.5% during 2015-2020

• Pre-Mid-Lifers accounts for majority of Face Make-Up consumption

• Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly one-third of the overall Make-Up distribution

• The use of Tube is forecast to register the fastest growth among container types during 2015-2020

• International companies such as Yves Rocher Inc and Avon Products, Inc are the leading players in Turkey Make-Up market

• Image Consciousness and Personalization are the two most important trends in Turkey market.

• Demand for Make-up products that offer long-lasting effects will increase in Turkey on account of rapid urbanization and the resultant busy lifestyles of urban women.

Synopsis

Consumer and Market Insights report on the Make-Up market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up,...