Four Seasons Goes to Paris

Patricia Rodney

04/02/2016

Four Seasons Goes to Paris

Professor Nathan Dodge

HFT 4296 RVC/RPC– Senior Seminar

Florida International University Spring 2016

Executive Summary:

Back in 1999, one of the world's leading operators of luxury hotels, Four Seasons, has renovated George V Paris., which is its first property in French. George V Paris was opened in 1928 and since that has been a landmark which is located in the golden triangle. The Four Seasons entered the French market is one of the best ways to do business. A business should adapt the local cultures and blend in with the environment. People are generally not that much in favor of a change; if you blend with the local environment the local community will adapt to the new business in the area and things will go smoothly. They hired a French interior designer whose policy was to make the guest rediscover the hotel and make them feel how much better the new redesigned place was. In case study demonstrates how Four Seasons Goes to Paris" increased the diversity and adapted to French market, with the Four Seasons outstanding standards.

Statement of the Problem:

One of the key challenges and difficulties to launch Four Seasons Hotel George V Paris was adaptation to the cultural differences and national mentality of the people. Although executive management was aware of cultural diversity issue, what is proved by their statement: "In France, the only certainty is that you cannot replace the employees. You're acquiring the entity as a going concern" (Hallowell, 8), so it seems not enough to manage all internal and external environment affects at the beginning. Cultural differences were the major barrier for Four Seasons management, on the grounds that they were employees such as postponement of responsibilities, exaggeration of self inability to solve challenge situations and needless of reference to existing standards. An author has established a lead by example tactic through "Apples and Oranges...