We Are Amsterdam (Brand Restructuring)

Hey Guys, I’m chad and ill be your tour guide today.

First off… Welcome to the dam! The greatest city in Europe.

Today I will be taking you to a utopian playground where all your wildest fantasies come true.

Lets start this tour off by going into a coffee shop, and by coffee I hope you know I mean Marijuana.

You all know Marijuana is legal in Amsterdam and is probably one of the reasons you came to visit this nirvana. Follow me to my favourite coffee shop in AMSTERDAM – Dampkring… they make they best Brownies ever... (Hand out brownies to class)

We Are Amsterdam have a global reputation for tolerance.

Weed was decriminalized in 1976 and that lead to a decrease in crime.

There are over 200 coffee shops .. and don’t confuse them with cafes. You need to be 18 years old and please remember .. NO smoking Tobacco inside.

To many, Amsterdam is synonymous with freedom. With the ability to do what is forbidden in other places. Here we give you choice without a negative connotation.

You have the choice here... If you want to smoke weed you can, if you want to try out some psychedelics like truffles, be my guest. You wont be judged or mistreated. Everyone comes here to try new things. This dreamland is a care free environment

Prostitution and brothels have been legal in the Netherlands since 2000. Prostitutes are supposed to have work permits and enjoy the protections of the country's labor laws. The infamous Red light district facilitates sexual expression and exploration. It’s a unique space where your sexual fantasies CUM alive. Don’t worry everyone working in the Red light district is regularly checked and is Aids free. Plus minus 50 euro for 15 minutes…

The Netherlands was the first country to fully legalize marriage equality in 2001

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