Iibm - Mass Communication

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Mass Communication

Multiple Choices:

Q1. __________ Communication deals with public outside the organization.

a. External Communication

b. Internal Communication

c. Diagonal Communication

d. Vertical Communication

Q2. It concerns the lifestyles and activities of people such as movie attendance, hobbies, and types of physical exercise

a. Geographic‟s

b. Demographics

c. Psychographics

d. None

Q3. Technique of sending magazines free to individuals within an industry to increase identification with an organization

a. Association Magazines

b. Controlled Circulation

c. Conglomerate

d. Association Management

Q4. The Connection made when a magazine runs a story about a product advertised in the magazine.

a. Package deals

b. Tie-ins

c. Publishers

d. Editorial

Q5. Writing illustrating and designing publications with a personal computer is known as

a. Desktop Publishing

b. Distributor

c. Wholesalers

d. Retailers

Q6. A boxlike mechanism used to view short films during the late 1800s

a. Nickeleon

b. Broadcast TV

c. Kinetoscope

d. Computer

Q7. The technique of joining pieces of film or of digitally manipulating images in a creative process.

a. Editing

b. Oligopoly

c. Processing

d. Writing

Q8. Marketing strategy common in the 1930s and 1940s that required theaters to book movie before they were produced.

a. A& B pictures

b. Block booking

c. Blind booking

d. Vertical Integration

Q9. Department that controls movement of programming through the day, logs what goes on the air, & supplies information for billing advertisers.

a. Modulators

b. Traffic

c. Demodulator

d. Decoding

Q10. A favorite television format of the 1950s that consisted of...