Effective Communication

Effective communication is the key for a company to be successful. A company’s ability to communicate both oral and written to its employee and customer is paramount. Poor communication skills can lead a company down the road of poor performance and eventual failure.

One basic reason an organization fails is because the company was unable to execute its business plan successfully. The doors will close when the organization eventually runs out of cash to operate. How did the company get to that point? In Eric Wagner’s article Five Reasons 8 out of 10 business fail he states. Reason #3: Failure to communicate value propositions in clear, concise and compelling fashion (Wagner 2013).

Communication starts with the organization leaders. It is the leader responsibility to clearly and effectively communicate the direction, vision; purpose will help each employee to understand the role they play in the company’s success. If each employee understands their role the will have a better ability to communicate the company’s vision to the customers. In Ron Flavin’s article, he writes good communication skills help leaders to better understand others and enable them to build trust and respect among their followers and peers while fostering environments where creative ideas and problem solving flourish(Flavin 2015). A leader with strong communication skills will help the organization down the road to success. On the other hand, a leader with poor communication skills can destroy an organization.

Today the world is just a click or phone call away. The ability for a company to have such a broad reach for customer and employees has created some unique problems. Two areas that have caused companies to address how they do businesses are customer service/sales call centers and the rapid expansion of social media.

I am going to discuss some of the problems call centers and social media puts on a business. I am going to use personal experience and outside...