Bus 340 Report on Cadbury

Letter Of Transmittal

17th August 2015

Mr. Mohammad Wahidul Islam

East Delta University

Probortok, Chittagong

Subject: Submission of report on Cadbury dairy milk

Dear madam:

It will be great pleasure and privilege that we present the Cadbury Dairy Milk report titled “ 4P’s of Cadbury Dairy Milk” which was assigned to us as a partial requirement for the presentation on Business Communication (BUS 340).

Throughout the study we tried our best capacity to accommodate as much information and relevant issue as possible and tried to follow the instructions as suggested. We sincerely believe that it will satisfy your requirement and serve the purpose of our BBA program.

Sincerely yours,

Anindita Das-142000902

Niloy Saha-142001702

Hamidul Haque-142002702

Samit Manzoor-142002002

Shamima Nasrin Tisha-142000402

Zariful Islam-142001002

Table of Contents

CADBURY VALUES 1

Profile of Cadbury 1

CADBURY WORLDWIDE 2

BRAND BUILDING OF CADBURY DAIRY MILK 2

Marketing Mix Of Cadbury Dairy Milk 4

Products 5

Price 5

Place 6

Promotion 7

CONCLUSION 10

Bibliography 10

Table Of Figure

Figure 1-Marketing Mix 4

CADBURY VALUES

We are performance driven, values led. Throughout changing times, our constant values have inspired us to be pioneers in business and in corporate responsibility. They help ensure we are proud of our company and are critical to our core purpose of creating brands people love. Performance We are passionate about winning. We compete in a tough but fair way. We are ambitious, hardworking and make the most of our abilities. We are prepared to take risks and act with speed. Quality We put quality and safety at the heart of all of our activities - our products, our people, our partnerships and our performance. Respect We genuinely care for our business and our colleagues. We listen, understand and respond. We are open, friendly and welcoming. We embrace new ideas and diverse customs and cultures. Integrity We always strive to do the right thing....