Rococo

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Category: Business and Industry

Date Submitted: 03/17/2011 07:56 AM

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Introduction

In March 1983, Chantal Coady opened the first Rococo Chocolates Shop in Chelsea, London. Chantal Coady, then a punky ex-student who wanted to start the chocolate company in order to fund a career as a photographer. Her passion for chocolate lured her away from textile design – she graduated in Textile Design (Camberwell School of Arts & Crafts) in 1981 – and went on to complete an MSc Small Business Course, giving her the ideas to launch her own business. Armed with a little knowledge, a dangerous passion for chocolate and a strong belief that there was room for a radically different approach to chocolate, she decided to open a shop in London. A place where people could indulge their wildest chocolate dreams, the shop looked like a Rococo-themed stage set complete with sugar chandelier and candy-floss pink walls that matched Chantal’s hair and eighteenth-century-meet punk style. Rococo chocolate carries a wide variety of chocolates including truffles and confectionary including well over 20 different flavours of chocolate bar, from Basil and Lime to Orange and Geranium, to Christmas pudding flavour. They also sell all kinds of other confectionary, from traditional English hard sweets to Turkish delight, crystallised ginger and novelty items like chocolate cigars. Rococo Chocolates also have a wide variety of chocolate gifts, hampers and collections to suit almost any occasion. A gift wrapping and delivery service worldwide is also available upon request.

The Rococo brand has a very strong and distinctive visual style, almost three decades later and that business is thriving and Rococo now has multiple branches in central London.