Team C Marketing Paper

KELLER GRADUATE SCHOOL OF MANAGEMENT

WEEK- 2 INDIVIDUAL ASSIGNMENT

TOPIC- SALES AND MARKETING FOR WINE AND CHEESE BAR

SUBMITTED BY- SHIVIKA GUPTA (TEAM C)

SUBMITTED TO-

DATE- 15TH JULY 2016

INTRODUCTION:

“Give me books, French wine, fruit, fine weather and a little music played out of doors by somebody I do not know.” (John Keats, Forbes)

Even though it is hard for some to develop a taste for wine, it is a trend to drink wine. When people get out of their houses after a tired day, they want a place to relax and sip some fine wine. A perfect bar for every individual that would make them feel energized with the ambiance. Also, who does not like cheese with wine? While wine and cheese pairings have endless possibilities, the bar would serve its customers ranging form bloomy to soft cheese to make their customers’ wine drinking fun and tasty.

MARKETING MESSAGE:

As there is cut throat competition in the market, the sales and marketing plans should be in complete alignment with the company's mission and vision statements. A marketing plan ensures and reflects the vision of company through showcasing the company’s products to its customers. The organization’s role is to establish a marketing message that would reflect the mission of company.

Here the company promises the society and the customers to provide the best wine and cheese also keeping in mind the health and other required issues. It can also mention that the company is confided to providing its customers value and benefit over cost. A Company should make its customers believe that it is not just there to generate profit it is there to provide its customers a great time and an affordable place to hang out.

The company can clearly state its marketing message in the form of an advertisement on radios, social media,