Consumer Awarness and Perception of Womens Towards Lakme

ISSN - 3785 - 0855

JOURNAL OF COMPUTER SCIENCE AND ENGINEERING

CONSUMERS AND COSMETICS - BUYING PATTERN ANALYSIS

IN ERODE CITY

Dr.(Mrs)S.Kalaiselvi,M.Com.,M.Phil.,Ph.D.,P.G.D.C.A.,C.G.A.,MBA.,

Associate professor and Head, Department of Commerce with Computer Application, Vellalar

College for women (Autonomous),Erode-12.E-mail:cutekalai_2003@yahoo.com

INTRODUCTION

In olden days people spend a lot of time in search of herbs to extract their

benefits in order to safeguard themselves from various health hazards. In those

days, they relied only upon natural herbs for healing. People in today’s world

are leading very busy life that they do not really have time to spend on their

external appearances. There are a thousand varieties of herbs that are being used

for beauty care and medicine purpose. Examples of such herbs are Neem,

Amla,Tulsi, Gooseberries, Sandalwood, Saffron and Green tealeaf etc. People

used these herbs as their cosmetics to satisfy the needs of the consumers, now

there are a number of cosmetic companies in the market which produces both

chemical as well as Ayurveda bases cosmetic products.

There are huge

varieties of brand available in the market. Due to the technical advancement and

other industrial development in the country, there is also a lot of pollution

causing harm to internal and external parts of the body. Skin is the most

affected part in the human body due to environmental pollution. Even though

there are many chemical based cosmetics, people feel that these types of

products cause more harm to the skin. Ayurveda products are usually made of

natural herbs with very minimum amount of chemicals and are less harmful to

the skin, which would reduce the side effects. Face is the reflection of an

VOL 2 ISSUE 3 MARCH 2015 Paper 3

ISSN - 3785 - 0855

JOURNAL OF COMPUTER SCIENCE AND ENGINEERING

individual’s physical appearance. Generally, the beauty of a person is described

by the look of one’s face. Thus, to enhance the beauty of the face,...