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Date Submitted: 03/27/2011 09:27 AM
PROJECT REPORT
ON
METLIFE INDIA INSURANCE CO. PVT. LTD.
PROJECT TITLE
Brand Awareness of MetLife
In Partial Fulfillment of the Requirements for the
Degree of
"B.COM (ASM)"
(Session 2010-11)
SUBMITTED TO: SUBMITTED BY:
M. D. UNIVERSITY ANJALI
ROHTAK ROLL NO.-3401
SEM: 1st
ADARSH MAHILA MAHAVIDAYALYA
AFFILIATED TO M.D.UNIVERSITY
ROHTAK
DECLARATION
I hereby declare that the project work entitled is an original and bonafide work done by me. This project is being submitted in partial fulfillment of degree of “B.COM (ASM)” from “Adarsh Mahila Mahavidyalya”, Bhiwani Haryana
The content of this report is based on the information collected by me.
Anjali Agarwal
ACKNOWLEDGEMENT
There is always a sense of gratitude which one feels towards his mentor or “GURU” who has helped him at one point of time or throughout.
I shall be failing in my duties if I do not express my gratitude to other Faculty members and friends for their useful advice at various stages.
Last but not the least; I would like to thank the almighty God for the blessings he showered on me during the project report.
TABLE OF CONTENT
Company profile
Definition of insurance
Types of insurance
Insurance in India
History of insurance
List of insurers
Objective of the project
Different types of MetLife products
Consumer Behavior and marketing strategy
Sales promotion:
Meaning...