Key Ratios Trinity Mirror

Key Ratios | 17 Jan-2011 |

Price Earning Ratio | 8.10 |

EV/EBITDA Ratio | 10.93 |

Enterprise Value/Sales | 0.70 |

Enterprise Value operating profit | 6.17 |

Enterprise Value Total Assets | 0.33 |

| | | |

| 2010 | 2009 | Change |

| £m | £m | % |

Group including GMG Regional Media | | | |

Revenues | 761.5 | 763.3 | -0.20% |

| | | |

Group excluding GMG Regional Media | | | |

Advertising | 311 | 331.8 | -6.30% |

Circulation | 310.2 | 339.3 | -8.60% |

Other | 89.4 | 92.2 | -6.90% |

Operating profit excluding GMG Media 117.6 105.4 12.2 11.6%

Operating profit 123.3 105.4 17.9 17.0%

EPS

Operating Margin

Return on equity

Debt to Equity Ratio

External

The United Kingdom Media Industry Segmentation

The term “media” refers both to various forms of communication, and to the organizations behind this communication, thus, the media industry consists of varies contains, advertising, broadcasting & cable TV, publisher and movies and entertainment markets. The total value of the industry in 2010 was £ 25.9 billion ($ 40.4 billion), although the industry value shrank by 0.2 % in 2010 the compound annual growth rate for the industry in the period 2006 – 10 was 0.6 %.

United Kingdom Media industry Value 2006 – 10

Year | $ Billions | £ Billions | % Growth |

2006 | 39.4 | 25.3 | |

2007 | 39.9 | 25.6 | 1.3 % |

2008 | 39.9 | 26.6 | 0.1 % |

2009 | 40.5 | 26.0 | 1.3 % |

2010 | 40.4 | 25.9 | (0.2 %) |

CAGR 2006 - 10 | 0.6 % |

Sources: Datamonitor

Broadcasting & cable TV in the largest segment in the media industry accounting for 41.5 % of the industry total value, followed by publishing (valued at the retail sales of books, newspapers and magazines) account for 31.3 % of the market share, than movies & entertainment 18.6 % and advertising (agencies providing advertising including display...