Submitted by: Submitted by pavansmiles
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Category: Business and Industry
Date Submitted: 05/26/2011 07:05 AM
THE FORCE BEHIND SUCCESS
THE GROWTH OF PENNEYS
Business 2000
millennium edition
Manpower planning represents a major challenge for the company. In
Ireland’s economy has been continually improving and there has
been a significant growth of business and employment opportunities
in the services sector. This sector covers a wide range of business
activities. Some of the most noticeable developments have occurred
in the area of retailing, with the expansion of chains of retail outlets
in cities and towns throughout the country.
Primark is a major retail group which operates in excess of 100
stores in the UK and Ireland, employing just over 6,200 people.
Penneys (the trade name for ROI stores) is a household name in
this country, and the Primark logo is becoming equally well known
to high street shoppers in the UK. Targeted at the young fashion
conscious under 35s, Penneys/Primark offer fashionable quality
merchandise at the right price/value for money.
This study focuses on how the Group is meeting the challenge of
recruiting, developing and retaining high calibre staff for its
successful activities in retail services.
AND PRIMARK
Penneys/Primark undoubted success has come from its firm position in
the ‘value for money’ fashion sector of both the Irish and UK retail
markets. It now operates thirty-five outlets in the Republic of Ireland.
Penneys opened its first store in Dublin’s Mary Street in 1969.
The success and expansion of Penneys in Ireland was achieved within
a highly competitive business sector. Retail trading conditions changed
dramatically in the 1990s. Shoppers had more cash in their pockets
(personal disposable income) and sought greater choice, variety and
value. Competition also increased with the arrival of UK retail chains
and the development of out-of-town shopping centres. In addition,
the strong performance of the Irish economy has produced extremely
high levels of employment.
Like any other...