Executive Summary

Executive Summary Google Inc.

Google is an extensively used search engine designed by two Stanford University students, Larry Page and Sergey Brin, with the thought of fulfilling a mission to organize the world’s information and make it universally accessible and useful (Google, Inc., 2009). The two students designed the search engine from their dorm rooms in September, 1998. Now google.com is recognized as one of the world’s largest search engines. Google, a name adapted from the mathematical term “googol”, provides users with the ability to access information in different languages, to search different images and to access phonebooks from different cities. This information dates as far back as 1981.

Google generates revenue by giving advertisers the opportunity to place their ads on any given Google search page. Advertisers can place their ads using Google AdWords, where the advertiser pays to create its own ad to drive users to their sites and generate leads; or Google Adsense, where Google shares in generated revenue collected on the Google search page. Revenue is also generated through the public sale of shares. Google has been listed on NASDAQ for about 5 years before being listed on the New York stock exchange. The ticker symbol for Google is GOOG. This executive summary will discuss the company’s financial situation based on recent fiscal year’s reporting, detailing current assets, payables, liabilities, revenues and net income. Google utilizes independent auditors in addition to an auditing committee. The Comittee has at least three members selected from the Board of Directors and is appointed by the Board of Directors. The Audit Committee must comply with the provisions of the Sarbanes-Oxley Act of 2002 as well as, the rules and regulations of the Securities and Exchange Commission and the Nasdaq Stock Market. The Audit Committee must maintain free and open communication with Google’s independent auditors and Google’s management....