Zagu

Case Background

It took several months of experimentation, product sampling and planning before the first Zagu store was launched in April 0f 1999. Zagu was pioneered by a young enterprising lady with a degree in Food Science from University of British Columbia in Vancouver, Canada.

To this date, Zagu has blended more than 40 million pearl shakes. This is a pretty good number for something that they just call a passing fad. Zagu has grown from a tiny kiosk to a current network of over 290 outlets nationwide. Zagu has also gained recognition locally through awards such as the National Consumer Quality Awards and the Parangal ng Bayan People’s Choice Awards, and International recognition through our partner in Sydney, Australia.

From Its humble beginning to its present success, Zagu has proven that it is not just a passing fad. 85% of their current stores have been occupying the same leased space for more than three years. Zagu foods can be found in malls, supermarkets and roadside locations. Behind the success of every Zagu store is the professional management team and dedicated employees committed to putting the customer first and achieving excellence in everything.

The company bears the vision of providing fun, deliciously appetizing, uniquely enchanting food and beverage products while maintaining their commitment to uncompromised quality at economical rates with a heartening purpose to cater to society’s needs, taste and preferences; rather than simply convincing their customers to try and like whatever products they develop.

The company’s mission is to provide the best quality, reasonably priced products in the Food and Beverage Industry and to continuously generate awareness, interest and desire for their products, resulting in frequent purchases.

The objective of the company is to promote, protect and maintain their image at all times. Another is to make sure that each employee provides quality products...