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Date Submitted: 11/30/2011 05:07 AM
A paper submitted to the School of Economics & Management
Advertising in China – An Overview
by Filip Wetzstein
Tongji University Shanghai, China 12, 2011
Statement of Originality
I hereby certify that all of the work described within this paper is the original work of the authors. Any published (or unpublished) ideas and/or techniques from the work of others are fully acknowledged in accordance with the standard referencing practices.
Filip Wetzstein
12, 2011
i
Table of Contents
Statement of Originality................................................................................................... i Table of Contents ........................................................................................................... ii List of Figures ............................................................................................................... iii Chapter 1 Introduction .....................................................................................................1 1.1 Preface ...................................................................................................................1 1.1 New Role of Advertising in China ..........................................................................2 Chapter 2 Important Advertising Sectors in China ...........................................................4 2.1.1 Television ........................................................................................................4 2.1.2 Internet Advertising .........................................................................................6 Chapter 3 Advertising and Cultural Specificities in China ................................................8 3.1.1 Animals ...........................................................................................................8 3.1.2 Numbers ..........................................................................................................9 3.1.3 Colors...