Brand

1) Why has the Samsung brand increased in value more quickly than other consumer electronics brand, such as Toshiba, Hitachi, JVC, RCA or LG?

There are several contributing factors that make Samsung brand value increased quickly that other competitive consumer electronics brand such as Toshiba, Hitachi, JVC, RCA or LG. The success was basically happened due to their product innovation, being agile and responsive to new technology, successful in repositioning their brand and implementation of brilliant marketing strategies.

Firstly, they are being agile and responsive towards new technology happening in the current market situation at that time. The conscious effort by Samsung’s senior management has contributed the success where they focus to capitalize on the shift towards digital technology. The dedication on the research and development help Samsung to develop the remarkable technology product advancement compare to their competitors. The company also brings together a broad range of leading-edge technical expertise that can be combined in unique ways, all with the goal of providing customers with a ‘gee whiz’ experience that is not only ‘cool’ but also provides real superior customers value. Despite, Samsung has capture the opportunities that created by the evolution of customers electronic products preference by being a leader in digital technology.

Secondly, they have successfully developed a product innovation in order to create more value to its electronics product. For instance, Samsung has an expertise in both wireless hand phone and LCD screen (Liquid Crystal Display), allowing it to deliver high-end mobile phones whose color screen help them stand out relative to the competition. Similarly, Samsung expertise in DLP (Digital Light Processor) design and manufacturing allows the company to come out with leading-edge HDTV sets months before its competitors can.

Thirdly, they are successful in repositioning their brand. Samsung has transformed itself...