Whole Foods Case Analysis

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Unit Five Whole Foods Market 2007 Case Study Analysis


This paper objective is to conduct a case analysis of Wholefoods Market. We will focus on the strengths, weaknesses, opportunities, threats and issues this company may encounter and how the company will address the issues to strengthen them overall.


Being one of the world’s leading retailers of natural and organic foods. There are one hundred and ninety-three stores the founder is John Mackey. In 1998 he opened a “Safer Way” natural grocery store in 1980 John was not profitable so he decided to partner with Craig Weller and Mark Skiles to create Whole Food Market. (Pearce and Robinson, 2011 p.28-1). Whole Foods runs Pigeon Cove, (seafood processing) Allegro Coffee Company, produce Field Inspections and Select Fish. The SWOT analysis shows one of their largest strength was the layout of their stores. This plays an important role Whole Foods is dependent on the setups to capture the wants of the community. The product line has shown greater growth in sales than traditional grocery stores. They try to make sure their consumers are getting the best. Whole Food make sure their employees are knowledgeable about their products. The company does not try to be different with their prices but, they are geared towards quality and service (Pearce & Robinson, 2011 p. 28-9).

Studies indicate one of the opportunities of Whole Foods is the ability to promote products through sales. When comparing larger grocery stores they have more flexibility in their products which allows them to promote through sales. However, this has contributed to more competition against Whole Foods store. One of the threats against the company includes the resources such as store locations, supply of organic foods, and lower quantity of organic crops (Pearce & Robinson, p. 28-9).

Key Issues

Whole Foods has three issues that are hindering their ability to expand at a faster pace: Increased competition, target market...