Google in China

Google in China

Google faces a number of issues as they attempt to deal with censorship in China. China is a huge market in the world today, and knowingly Google is aware of this. They are rapidly expanding economically which presents the potential for Google to make plenty of money in the Chinese market.

Google believes that removing censorship from the search engine results, will be refreshing for a government suppressed society, and will aid the company to generate a higher share of the market. However, this does not seem to be the case in practice. Google’s failure to obey by the Chinese government requests, results in the Chinese users to turn to Google’s largest competitor in China, Baidu.

A foreign company in China, Google’s effort to replicate its achievements in North America to that in the Chinese market has been unsuccessful. This is due to the home grown giant who currently holds the majority of the market share in China today; Baidu. Baidu has been effectively competing in China, abiding by the censorship laws, and has been thriving productively. Meanwhile, it seems as though Google cannot successfully compete in China as a result of these restrictions. Demonstrating conservative lifestyles and traditional customs the Chinese society, is not effortlessly opened to western culture so quickly. Figuratively speaking, Google is pushing itself onto China through the use of brute force and assertion.

The obvious advantage that Google holds is its popular name. The brand is arguably one of the highly most recognized in the world. The phrase “Google it” has become apart of a persons everyday language within the western society and to some extent, globally. Despite having many useful applications, such as Google earth and Google map, these tools have not been yet fully utilized in the Chinese market and are currently only available in a few major cities. Linked to more websites than any other search engine in the world, Google could give the Chinese...