Private Label Questionnaire

(Screening Questions)

1. Are you the one who making decision in buying household products?

( ) Yes

( ) Sometimes

( ) No

2. How often did you shopping household products last month?

( ) Twice a week or more

( ) About once a week

( ) Every 2-3 weeks

( ) About once a month

( ) Less often than once a month

3. How often did you buy private label brand products when shopping?

( ) Always

( ) Sometimes

( ) Rarely

( ) Never

(General Questions)

| |Strongly Disagree |Disagree |Less likely |Less likely Agree |Agree |Strongly Agree |

| | | |Disagree | | | |

|4. I feel confident when purchasing the| | | | | | |

|same brands that others purchase. | | | | | | |

|5. I am afraid that if I buy private | | | | | | |

|label brands, others may look down on | | | | | | |

|me | | | | | | |

|6. The quality of private label brands | | | | | | |

|is unreliable so it’s risky to purchase|...