Media Equations

Media Evaluation Equation

Newspaper Costing

(discounts based on line volume, dollar volume, or frequency) (Eligible cost per line x number of lines in ad) + cost of colour x # of insertions in campaign

Eligible cost per insertion x # of insertions in campaign

Magazine Costing (Eligible cost per insertion + cost of premium if applicable) x # of insertions

OOH Costing (Eligible cost for 4 weeks / 4) x Number of weeks in the campaign

Television Costing Eligible CPP x # of GRPs per week x # of weeks in campaign

Eligible CPP is influenced by premium or discount based on prime or fringe

TV schedule Costing Eligible cost per spot x # of spots per week x # of weeks in campaign

Radio Costing Eligible CPP x # of GRPs per week x # of weeks in campaign

Eligible CPP is influenced by premium or discount based on daypart

Radio Schedule Costing Eligible cost per spot x # of spots per week x # of weeks in campaign

Online Costing Eligible cost per thousand (CPM) x # of thousands per week x # of weeks in campaign. ( or per day, or per month depending on the unit of time under negotiation)

Publication CPM - cost per thousand for Print Cost per insertion / circulation x 1000.

Cost per insertion / readership x 1000. If readership or circulation is already shown in thousands (000) do not do the final step of multiplying by 1000.

Total Campaign circulation (Circulation x # of insertions in magazine) + (circulation x # of insertions) + …

Total Campaign Readership (Readership x # of insertions in magazine) + (Readership x # of insertions) + …

Campaign CPM Total campaign Cost / total campaign circulation x 1000

Total campaign Cost / total campaign Readership x 1000 If readership or circulation is already shown in thousands (000) do not do the final step of multiplying by 1000.

Gross to Net Gross x 0.85 = Net

Net to Gross Net / 0.85 = Gross

Commission Gross x 0.15. 15% of the Gross cost