Customer Analysis

Title Page:

Quick M Plan Corporate Software Company

Author: MJSP de Oliveira

Table of Contents

1. Executive Summary: 1

2. Introduction: 2

3. Research: 2

4. Macroenvironmental variables 3

5. Market variables: 3

6. Internal variables 3

7. Findings: 4

8. Limitations: 5

9. Conclusions and Recommendations: 5

10. References: 5

Executive Summary:

This customer analysis research report aims to identify the following key variables affecting Quick M Plan Software Company (QMP) strategic marketing planning:

The macro environmental variables affecting its customers

The market variables affecting its customers, and

Internal variables of its customers, affecting their behaviour

QMP believes that the customer is king. This report aims to gauge the internal strengths and weaknesses and external opportunities and threats affecting QMP’s customers, so that QMP can better serve its market.

The environmental variables affecting their purchasing behaviour are analysed based on MIS research gathered, interviews with the sales representatives of QMP and further surveys with key client contacts.

Introduction:

QMP is planning on embarking on an ambitious project to create new software products, Ecommerce Solutions and Platinum Ecommerce Solutions-scalable software products. The new products are scheduled to be released in May 2012.

The product will be reasonably priced for the medium to large-sized businesses in its market segment. The software will receive 90% mark-up on each unit sold.

It is projected that QMP will sell 250 units by Month 2. It is further projected that QMP will gross R1.5 million from sales the first year.

The objectives of QMP are:

* To establish the company as a leader in e-commerce software products, and

* To effect sales of R1.5 million in the first year, and increase sales by 20% each subsequent year.

The achievement of these ambitious objectives is dependent upon a critical...