Imc Strategies
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Category: Business and Industry
Date Submitted: 04/20/2012 08:08 PM
BMA255 Marketing Communication Semester 1, 2012 (SOU): Case Analysis – Assessment Criteria
Criteria
HD (High
Distinction)
80% – 100%
Identify the IMC
strategies and their level
of effectiveness
22.5%
Explain the different
promotional tools used,
and what consistent
communications
message was conveyed
22.5%
Demonstrate
understanding of
targeting issues in
relation to the target
market
22.5%
Recommendations to
Coopers regarding IMC
strategy for the future
22.5%
DN (Distinction)
CR (Credit)
PP (Pass)
NN (Fail)
70% - 79%
60% - 69%
50% - 59%
0% - 49%
The student will present
an accurate and
comprehensive
definitions of all the key
strategies and their
effectiveness.
The student will present
definitions of all the key
strategies and their
effectiveness.
The student will present
definitions of the most
important strategies and
their effectiveness.
The student will identify
the strategies and their
effectiveness
The student will not
identify the strategies and
their effectiveness
The student will
thoroughly and
comprehensively
explain all the
promotional tools and
correctly identify the
intended message
The student will explain
all the promotional tools
and identify the intended
message
The student will explain
the major promotional
tools and discuss the
intended message
The student will explain
some of the promotional
tools and note the
intended message
The student will not
explain any of the
promotional tools nor
the communication
message
The student will
thoroughly and
comprehensively
demonstrate their
understanding of
targeting
The student will clearly
demonstrate their
understanding of
targeting
The student will
demonstrate a good
understanding of
targeting
The student will
demonstrate an
understanding of
targeting
The student will not
demonstrate an
understanding of
targeting
The student will provide
a logical set...
