Strategic Business Plan Part Iii

Strategic Plan Part III: Divinity Nail Studio

Balance Scorecard

Renita McBath

University of Phoenix

BUS 475

Professor Joann Spurlock

April 19, 2012

Strategic Plan Part III: Divinity Nail Studio Balance Scorecard

In an effort to accomplish the business’ mission and vision, strategic objections must be monitored and measured. A balanced scorecard is the ideal format to chart each objective in a clear concise document for management review. This reading will include Divinity Nail Studio’s balance scorecard. The scorecard was developed using critical thinking and is based on the mission, vision, values, and SWOTT analysis mentioned in Strategic Plan I. Additionally, financial, client, internal process, and learning/growth are the four perspectives used to develop the strategic objectives included in the balanced scorecard. Finally, a summary is provided, which explains how each perspective relates to objectives chosen.

Recap of Mission and Vision Statement from Strategic Plan I Paper

Divinity Nail Studio Mission Statement

Our mission is the offer one-on-one personalized nail care services in an atmosphere that promotes indulgent relaxation and pleasant conversation. Our professionally trained and educated nail professionals create beautiful natural appearing nail enhancements by using high quality products that promote the health of client’s natural nails. Relaxing Spa Pedicures take place in a private area with skillfully trained technicians that softly stimulate circulation with various spa scrubs and lotions. Quality and relaxing is the company’s main objective and is uncompromising (McBath, 2012).

Divinity Nail Studio Vision Statement

Continually striving to educate staff and clients on current trends and newly invented quality products and services while protecting client’s natural nails. Our intent is to become the studio clientele will refer their family and friends (McBath, 2012).

Critical Thinking and Objectives based on...