A Study on Consumer Behaviour

A Project Report

ON

“A study on consumer behaviour & marketing strategies towards the products and services of Ti ford motors in greater Guwahati market”

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

UNDER THE GUIDANCE OF

Project co-ordinator: Organization guide: Mr. Nayan Talukdar & Mr. Manash Baruah MD. Dr. Sapna Dutta Hazarika Senior Sales consultant, (GATE Institute, Guwahati) (TI Ford motors, Guwahati)

SUBMITTED BY:

Monalisa Marak

BBA 6th semester, GATE Institute, Chandmari

Roll no:

STUDENT UNDERTAKING

This is to certify that I have completed the Project titled “A study on consumer behavior & Marketing strategies towards the products and services of Ti ford motors in greater Guwahati Market” in Guwahati Academy of Tertiary Education (GATE), Assam under the Guidance of Mr. Nayan Talukdar & MD Dr. Sapna Dutta Hazarika in partial fulfillment of the requirement for the award of Degree of Bachelor of Business Administration at Guwahati Academy of Tertiary Education (GATE), Assam. This is an original piece of work & I have not submitted it earlier elsewhere.

Monalisa Marak

BBA 6th semester

CERTIFICATE

This is to certify that the project titled “A study on consumer behavior & Marketing strategies towards the products and services of Ti ford motors in greater Guwahati Market” is an academic work done by Monalisa Marak submitted in the partial...