Reflecting in Chapter 1

The first chapter of Unit I involves the importance of marketing. This chapter elaborated on how

marketing is important to every consumer. This chapter involves your job, the effects of innovations

such as developing new ideas and products involving goods and services. Thereby, making more

choices, satisfying the consumer’s needs and wants, while companies compete they inturn, drive the

prices down.

This chapter also defines marketing as well as the micro and macro views of marketing.

However, this chapter mostly focused on management-oriented micro-marketing(Perreault, 2010, pg. 7).

Each page elaborated on the role of marketing in economic systems as well as, how marketing has

changed over the years while emphasizing and breaking down the marketing concept mean. Showing

how the marketing concept tied in with the customer satisfaction, the companies effort and profit as the

objective over the long-term success.

Next, was the marketing concept and customer value. This alone shows how the customer looks at

the products, goods and services are promoted and how they look and are viewed by the customer.

Throughout the rest of chapter one it explained the ethics, concept and social responsiblities society

needs to consider.

This chapter was confusing at times as well as the book. Going to the website for additional help

was not very informative or helpful to say the least. This book maybe good for some but to me it is very

confusing. This added reflection paper does not help. I journal and reflect on what was confusing and

how my feelings and grade received were and this is just another obstacle. I am pursuing a human

resource job not a marketing job. However, if CSU says this is needed I must take the course. I have

learned some information that has helped when making purchases and that is what is stated in Chapter

two and that is the four p’s. As...