World Co

The culture in the Japanese consumers market focuses more on high brand name conscious. They seems to focus more on a particular segment in the market, especially the young women who are sensitive to latest fashion trends, from the world case study it appears that Japanese consumers are now changing taste by choosing apparel that matches their tastes and life styles. World apparel manufactures most of its cloths in house (vertically Integrated), which has made them to exercise full control over their production line and also enhance the rate at which new product are speed into the market. They function as wholesalers, therefore selling products directly to retailers. In the Japanese retail market larger manufacturer like World Co have their own boutiques in a departmental stores, and some operates outlets stores. Operating as departmental stores serve as a good idea for retail apparel like World has it will generate a great deal of traffic, also the ones with good location will also benefit the vendors in terms of increase sales. Japanese apparel market has being classified as a mature market, hereby where offering low prices would not guarantee success. Manufacturers like World have to establish a brand identity. World produces products that consumers are looking for in materials, technical skill and styling, which made their product acceptable in the market and also fare competition. Apparel retailing in Japan was characterised as products with short life cycles and extremely uncertain demand. World therefore introduces a system called SPARCS, which is known as a system that unifies the entire business process in world, right from production through retail, for maximization of customer value, and productivity, by converting losses and inefficiencies into new values. World created a strategic management team, which reviewed each of the company’s brand competitors, and other offerings in the market place, and therefore seek for effective responsiveness into...