Case Study Get Ready

The case studies are centered around different types of relatively new technology and the impact that it has made. Augmented reality completely changes the way that products are marketed. High frequency trading has caused, and could potentially cause again, flash crashes that many cannot comprehend. Performance metrics can be tracked on innovative dashboards keeping executives in the know when things veer off the goal path. All of this new technology is changing the way we live our lives and do our business.

Reality Gets Better

1. The difference between virtual reality and augmented reality is that “virtual reality is a computer-generated, interactive, three-dimensional environment in which people become immersed” (Laudon & Laudon, 2012) whereas augmented reality enables the user to “maintain a presence in the real world” (Laudon & Laudon, 2012).

2. Augmented reality is more appealing to marketers than virtual reality because it gives them a wider range of possibilities in relation to the types of ads they develop.

3. Augmented reality is useful for real estate shopping applications because if you are walking around a neighborhood that you are interested in buying property in, applications have been developed that show you where property is available, right in front of your eyes. With augmented reality “a 3-D rendering of a condo tower appears to climb out of a magazine page when viewed with a smartphone's camera and screen (and) other real estate print ads are brought to life with clickable buttons and multimedia” (Roberts Jr., 2012)

4. Other working applications of augmented reality that I would suggest would be useful could be someone modeling clothes when you place your phone in front of folded ones in a store.

The Flash Crash: Machines Gone Wild?

1. The conditions preceding the flash crash involved fearful and uncertain investors and market that was “already down and trending even lower” (Laudon & Laudon, 2012).

2. The...