Apple

Apple Computer, Inc.:

Maintaining the Music Business While Introducing iPhone and Apple TV

According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads:

Apple Computer is committed to protecting the environment, health and

safety of our employees, customers and the global communities where we

operate. We recognize that by integrating sound environmental, health

and safety management practices into all aspects of our business, we can

offer technologically innovative products and services while conserving

and enhancing resources for future generations. Apple strives for

continuous improvement in our environmental, health and safety

management systems and in the environmental quality of our products,

processes and services.

Although the company had been successful in the past years, it had also been face with some challenges. In the analysis, these following points will be studied:

1. What are the key strategic challenges facing Apple Computer?

2. What are some of the dimensions along which company success can be measured?

3. What critical external and internal environmental factors have strategic implications for Apple's future?

4. How does Apple's strategy stand up against industry rivalry?

5. What recommendations can be made to enhance the effectiveness of the company's strategy or to change its strategic approach for better results?

1. Key Strategic Challenges facing Apple Computer

The critical issues facing Apple are the pace of technological changes and the competition. When the company strategically moved into the mobile communication device and portable...