Communication Matrix

Associate Level Material

Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

• What are some audience characteristics you need to consider?

• What communication channels would be appropriate and why?

• What would you do to ensure your message is effective?

• What are some considerations you must keep in mind given the diversity of the audience?

|Audience-Focused Communication |

|Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations |

| | | |Messages | |

|Managers |These are professional, business |Managers deal with emails and other forms |Direct, focused and business oriented.|These will include the audience’s background|

| |oriented people who are focused on how |of written communication. |Stick to the facts and cover all of |and knowledge. Their position within the |

| |to improve the company. These are | |the important topics. |company as well as the amount of tenure they|

| |known as the gatekeepers, they will | | |have in their current job. Another |

| |decide if the information is ok for | |...