Analysis of Porsche

Case Study on Porsche

T. Jaylene Wright, Ashley Lopez, Phu Trihn, Bud Miller, Luke Rentfro, David Sperber

Embry-Riddle Aeronautical University - Houston Campus

Embry-Riddle Aeronautical University

Worldwide

September 13, 2012

Case Study on Porsche

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Table of Contents

Abstract 3

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5

6

8

10

Summary 11

References 14

Abstract

Introduction

Update of the Case

Problem Statement

Alternatives to Resolution

S.W.O.T. Analysis

Financial Analysis

Porsche Automobil Holding SE (Porsche SE) is a holding company with investments in automobile industry. Porsche SE conducts operations through an operational affiliate and a joint venture company. These include Volkswagen AG (an associate) and Porsche Zwischenholding GmbH (a joint venture of Porsche SE and Volkswagen AG). Porsche Zwischenholding GmbH holds 100% stake of Porsche AG (“Porsche automobile holding,”2012). The company along with operational companies carries out development, manufacture and marketing of sports cars, related accessories and spare parts. It also develops, designs, manufactures, and distributes all-terrain vehicles, engines and related parts. The company also provides financial and user care services which includes leasing, financing, insurance services and Porsche Card. Porsche SE is headquartered at Stuttgart, Germany (“Porsche automobile holding,”2012).

Corporate Finance

Porsche has a strong global presence through its worldwide distribution system backed by manufacturing and engineering facilities located in various parts of the world. The company divides its geographic division as Americas, Germany, rest of Europe, and Rest of world (“Porsche financials,” 2012).

Porsche's revenues have increased...