Sbarro

1.0 Executive Summarry

2.0 SITUATION ANALYSIS

Sbarro family left naples to migrate to United States their Italian roots were never far behind along with their three son they opened a Salumeria. An Italian delicatessen in Bay Ridge Brooklyn from fresh made mozzarella and homemade sausage. To traditional Italian delicacies and desserts. They branch out to more locations Camela “Mama” Sbarro gave a new twist to the business: a restaurant with a pizza area in full view of customers and a fast moving self service style. The modern day Sbarro was born. Pampanga native Jaime “Jimmy” Salvador joined the Sbarro business. Jaime work with Sbarro family then he became first area manager. Then Jaime returns to the Philippines carrying the Sbarro branch with him then he opened the first Sbarro Philippines. The first Sbarro in all of Asia. Today the Sbarro Philippines continues to satisfy the craving of Filipinos with 25 branches nationwide. Jaime Salvador together with his family ensures that Mama Sbarro’s legacy remain unchanged: the commitment to good food, fresh ingredients, excellent service and great value for money.

2.1 MARKET SUMMARY

Sbarro has an exceptional showcase of authentic and fresh Italian fare, from freshly made mozzarella and homemade sausages, to traditional Italian delicacies and desserts, all based on the Sbarro family recipes.

2.1.1 MARKET DEMOGRAPHICS

GEOGRAPHICS

• Sbarro is an international food chain with over 1,000 branches worldwide with 25 branches in the Philippines satisfying both local and international demands.

DEMOGRAPHICS

• Male and female consumers with an almost equal ration between the two.

• Costumers of all ages can benefit from the excellent service and product offerings of Sbarro.

Lifestyle

• Consumers enjoy indulging in the exceptional authentic fresh Italian delicacies Sbarro has to offer.

• Consumers frequent to the establishment to satisfy their Italian food cravings.

2.1.2

MARKET NEEDS

• Quality Food Products...