Marketing Quiz

1. Services are usually provided through the application of _______ directed at people or objects.

a. tangible and intangible products

b. physical labor

c. human or mechanical efforts

d. ideas and other intangible efforts

e. knowledge and technology

2. Any human or mechanical effort that adds value to a product is called

a. service.

b. an intangible.

c. overhead.

d. customer service.

e. service marketing.

3. Service industries account for ____ of the gross domestic product of most developed nations.

a. more than half

b. a small portion

c. approximately 25 percent

d. nearly all

e. nearly three-quarters

4. Which of the following products associated with weddings is most likely to be considered a service?

a. Wedding cake

b. Floral arrangements

c. Bridal gown

d. Reception hall

e. String quartet music

5. The growth of business services is largely attributed to

a. increases in incomes and living standards.

b. decreases in the consumption of products.

c. increases in governmental expenditures.

d. increases in the complexity and competitiveness of business environments.

e. increases in population.

6. According to your text, one perspective from which to view services is as a ______ targeted at a(n) ________.

a. sporting event; spectators

b. concert; audience

c. play; actors

d. performance; audience

e. presentation; spectators

7. The intangibility aspect of a service means that

a. there is a lack of perceived quality compared to a tangible good.

b. unused capacity cannot be stockpiled or inventoried for later use.

c. consumers may have a problem evaluating service offerings.

d. services are not produced at the same time they are consumed.

e. services are not labor-intensive....